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It’s Coachella For Tennis

For athletes, brands, influencers and anyone trying to get onto the court themselves, the week BEFORE the slam is now the main event. We're trying to go to everything important so you don't have to.

12:47 PM EDT on August 27, 2026

The week before the US Open used to be pretty quiet. The vibe? Players leisurely making their way to town to get a few days of acclimation to the Flushing Meadows courts under their belts before the main draw, lower-ranked players toiling in Qualifying in front of their friends and families only. We at Racquet don't like to pump our own tires, but before our first Racquet House in 2022, you'd be lucky to get an invitation to anything outside of a small private dinner.

Flash forward a few short years—and we definitely started the off-court trend that has at times threatened to overshadow the on-court play. There's an overwhelming amount of things going on this week, from our own Seaport Racquet Club residency to major fashion, media and exo moments. This is by no means an exhaustive list—it's the cool things that you need to know about, so next year you can angle for an invite! As always, Racquet subscribers are invited to our big moments.

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