HÄAGEN-DAZS & RACQUET PARTNER TO CELEBRATE ‘THE WORLD’S GREATEST SERVE’ IN THE CITY OF AMOUR
Ambassadors Matt Ebden and Andrea Petkovic in the Häagen-Dazs x Racquet ‘World’s Greatest Serve’ Collection.
Against the backdrop of the biggest summer tennis major in Paris, the ice cream of ice creams Häagen-Dazs and the cult tennis media and lifestyle brand Racquet have teamed up to launch their first ever streetwear collection designed to celebrate the game of love in the city of amour: Paris.
The Häagen-Dazs x Racquet ‘World’s Greatest Serve’ Collection arrives in time for France’s iconic tennis tournament—marking Häagen-Dazs’ Summer of Amour activation, a modern re-interpretation of a classic French dessert as a love story of ice cream and macaron to create summer’s hottest dessert. And while the tennis world whips itself into a frenzy about which pro player will take the prestigious French title, Häagen-Dazs and Racquet already know the answer to perhaps the most important question: Who’s got the world’s greatest serve?
Racquet House Paris guests Zhizhen Zhang, Caroline Garcia, Petra Kvitova and Santiago Gonzales take the World's Greatest Serve Collection to the Streets of Paris.
The hype drop streetwear collection includes two limited-edition graphic long sleeve tees in pink and white, born from tennis culture and ice-cream craft, and designed by English artist Anneka Lange.
The collection made its debut at the launch party of Racquet House Paris, a pop-up experience in partnership with Häagen-Dazs and HEAD at the Palais de Tokyo featuring some of the world’s top tennis players, including France’s #1 female tennis Caroline Garcia, American sensation Coco Gauff, Italian stalwart Jannik Sinner, French Open champion Barbora Krejcikova, two-time Wimbledon champion Petra Kvitova, rising Chinese star Zhizhen Zhang, British star Laura Robson, and top Australian players Alex De Minaur and Matt Ebden. Also supporting Häagen-Dazs x Racquet World’s Greatest Serve Collection campaign will be beloved Argentine superstar and former US Open champion Juan Martin Del Potro.
The house hosted creatives, tastemakers and cultural fixtures from Racquet’s diverse global audience including friends of the brand such as fashion designer Clare Vivier, media friends from Vanity Fair, Netflix’s hit show Break Point, Le Monde, Monocle, the New York Times as well as cultural fixtures Friends from New York led by former WTA World #9 and Racquet Cultural Attaché Andrea Petkovic and internationally renowned DJ and Racquet Musical Director Stretch Armstrong who will both endorse the collection themselves. The exclusive collection is available in limited quantities from racquetmag.com.
