In a pioneering move that merges their take on elite hospitality with racquet sports, the Aman Hotel Group has expanded its brand into the world of tennis. Known for its breathtaking properties from Siem Reap to Montenegro, the hospitality group is now launching the Aman Tennis Club, a venture that promises to redefine the intersection of sport and luxury. The initiative debuted with an exclusive on-court event featuring tennis legend Novak Djokovic in Bodrum, Turkey, and laid the groundword for the recent launch of the Aman Essentials collection in New York City, crafted under the guidance of Kristina Romanova, a former model and activist.
Aman, revered for its unparalleled hospitality, is translating its ethos into the apparel and experiential realms. “Aman Essentials mirrors a best-in-class approach from a retail perspective,” says Romanova. “Craftsmanship and intentionality are non-negotiable for us. Our production in Italy and Portugal not only ensures an artisanal level of quality but also allows us to collaborate with family-run workshops that embody values mirroring Aman’s own DNA.” This commitment to craftsmanship is expected to resonate with an audience that values both luxury and function.
The strategy for Aman Tennis Club reflects a dual focus on performance and aesthetic, highlighting a harmonious blend of athleticism and refined lifestyle. Romanova elaborates, “Our collection is designed for seamless transitions—from court to resort, embodying both elevated luxury and practical performance. We are incredibly excited about this first launch, which marks the beginning of a new chapter for Aman Tennis Club.” This inaugural line is intended not only for tennis enthusiasts but also for those seeking leisure and elegance during their stay at any Aman property.
As Aman Tennis Club evolves, one can anticipate more collections, immersive tennis experiences, and even additional courts to enhance the overall guest experience. Romanova notes, "We envision the Aman Tennis Club becoming a lasting presence—physically at our resorts and emotionally in the hearts of our community, redefining luxury wellness through sport and shared passion." The community aspect of this initiative cannot be understated, as it aims to create connections among tennis lovers globally.
A significant collaboration with five-time Grand Slam champion Maria Sharapova underscores the importance of wellness in Aman's new venture. “Wellness has always been a cornerstone of Aman,” says Romanova. “But in modern times, it transcends traditional spa services. It’s about a holistic journey that incorporates body, mind, and soul.” Sharapova's role as Global Wellness Ambassador is set to deepen this vision, offering insights into strength, recovery, and a champion's mindset. “Partnering with Maria enables us to stay at the forefront of what modern wellness truly means,” Romanova adds.
The recent event in New York showcased this new direction, acting as a precursor to a broader strategy that will unfold over the next few years. Attendees were treated to a glimpse of what is to come, with an emphasis on performance wear, luxury knitwear, and accessories specifically designed for the wellness devotee. “The Aman Tennis Club will continue to grow through this year and into 2026,” hints Romanova, highlighting future offerings that will appeal to those who balance active lifestyles with leisurely pursuits.
Aman Tennis Club and the corresponding launch of Aman Essentials mark a significant step for Aman Hotel Group as it navigates the intersection of luxury hospitality and the active lifestyle sector. With a commitment to quality, wellness, and community, Aman is poised to redefine how luxury is experienced in the world of sport. As the brand prepares to unveil more chapters of this exciting new venture, it remains clear that Aman is not just about providing a place to stay; it is dedicated to creating a lifestyle that resonates with the modern connoisseur. Whether on the court or in an Aman property, the promise of an elevated experience is just beginning.
