In a pioneering move that merges their take on elite hospitality with racquet sports, the Aman Hotel Group has expanded its brand into the world of tennis. Known for its breathtaking properties from Siem Reap to Montenegro, the hospitality group is now launching the Aman Tennis Club, a venture that promises to redefine the intersection of sport and luxury. The initiative debuted with an exclusive on-court event featuring tennis legend Novak Djokovic in Bodrum, Turkey, and laid the groundword for the recent launch of the Aman Essentials collection in New York City, crafted under the guidance of Kristina Romanova, a former model and activist.
Aman, revered for its unparalleled hospitality, is translating its ethos into the apparel and experiential realms. “Aman Essentials mirrors a best-in-class approach from a retail perspective,” says Romanova. “Craftsmanship and intentionality are non-negotiable for us. Our production in Italy and Portugal not only ensures an artisanal level of quality but also allows us to collaborate with family-run workshops that embody values mirroring Aman’s own DNA.” This commitment to craftsmanship is expected to resonate with an audience that values both luxury and function.