In celebration of the US Open, for the third year running we brought back the only party that matters: Racquet House at Rockefeller Center®, featuring a pop-up tennis court on Center Plaza from August 22nd through August 27th. New Yorkers and visitors participated in a variety of programming daily from 10 a.m. to 6 p.m., which including professional players rallying with kids from local community programs talent sessions featuring fan-favorite tennis stars, content creation opportunities, and exclusive private events. Activations on Center Plaza also included a FILA claw machine where visitors could win exciting prizes, and specialty drinks from the Heineken Beer Garden and Shake Shack Lemonade Stand. Spectators saw some of their favorite tennis players hitting the court.
The official opening to Racquet House at Rockefeller Center welcomed 500+ VIPs, players, talent, influencers, sponsors, press and friends of the brand to kick-off Racquet House on Thursday, August 22nd at Radio Park, the urban garden and event space above Radio City Music Hall. Hosted bars included Shake Shack’s signature ShackBurgers, Veggie Shacks & Crinkle Cut Fries, styled photo stops, Dobel Tequila's signature Ace Paloma serve and music from DJ RadioRahill who entertained guests with a selection of Italian-sportif themed tunes.
Professional players such as Caroline Garcia, Caroline Dolehide, Barbora Kreijikova, Shelby Bryan, Harriet Dart, Carol Zhao, Laura Siegemund, Sabrina Santamaria, Evan King, Tristan Boyer, Brandon Nakashima, broadcasters Jan Michael Gambill, Rennae Stubbs and Carolyn Manno, SELF editor Rachel Wilkerson Miller, musician Devonté Hynes aka Blood Orange, stylist and editorial visionary Katharina Korbjuhn of Paradigm Trilogy and hospitality luminaries Patti and Hans Rockenwagener mingled with Racquet’s world of contributors and collaborators, as well as the finest professional tennis players around representing co-hosts Rockefeller Center®, FILA, CÎROC Limonata, Heineken USA, Shake Shack, Maestro Dobel Tequila, Maison Perrier, Essentia and NOLET’S Silver Gin.