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By Giri Nathan
[vc_empty_space height="15px"]A professional tennis player has spent years dutifully obeying the instructions of various coaches. They are elite at that particular skill. Why is it so hard for these same people to follow straightforward instructions, now that the risks of not listening are so much more severe? Maybe if you incentivized them with ranking points to stay home, we’d actually get somewhere, because this isn’t working.