By Caitlin Thompson
[vc_empty_space height="35px"]It isn’t always easy joining the family business—especially when your family is synonymous with one of the most storied names in sports. This year the legendary Japanese brand Yonex marks its 75th Anniversary and it released a beautiful collection full of both the modern technology that makes it a favorite among players but also plenty of throwback looks that are bringing the brand to new places.
I talked to Casey Yoneyama, part of the third-generation family at Yonex, about his role leading the global communications team and his role in bringing the 75th Anniversary Line to life. Our chat has been edited and condensed for length and clarity.[vc_empty_space height="45px"][vc_row full_width="stretch_row_content"]