What’s your origin story? How did you come to be a top illustrator and animator, while managing to live in beautiful Valencia, Spain?
I grew up in a tiny village in the Valencian countryside. I have a background in Fine Arts, along with two Master’s degrees in Art Education and Art Production. During my studies in the UK, I exhibited at the Oxford Museum of Art, an experience that broadened my perspective and pushed me to think internationally.
I later lived in Barcelona, working with brands like Google and Carolina Herrera, and teaching illustration and animation before settling back in Valencia.
Today, I feel fortunate to work with leading international brands from my sunny studio by the Mediterranean. While adapting to different time zones can be challenging, it’s incredibly rewarding to collaborate across borders and see my work published around the world.
Is there a central philosophy behind what you do?
I wouldn’t call it a strict philosophy, but there’s definitely a recurring thread of humor, wit, playfulness, and a certain dose of sarcasm. Over time, I’ve realized that this tone is deeply connected to my own personality and does naturally find its way into my work.
Your style feels particularly resonant right now. What is it about your pieces that seem to capture the cultural zeitgeist?
I collaborate with some of the world’s leading newspapers and magazines, and I’m often commissioned to interpret both defining and defying moments of our time.
I think my work resonates because it balances a strong visual identity with the ability to reflect complex, contemporary narratives into images that feel clear, immediate, and impactful.
How do you approach a new project or medium?
I begin with research, immersing myself in the subject and curating a wide range of visual references, from portraiture to abstract painting, as well as colors and textures that inspire me.
From there, I develop a series of initial concepts for the client to review. Once a direction is selected, I modulate and evolve the piece, shaping it according to the art direction while keeping space for creative exploration.
You work a number of prominent brands, each with their own message to tell; how do you integrate widely disparate stories with your signature style?
I enjoy experimenting and pushing visual boundaries, so I’m quite flexible when it comes to adapting my style to different narratives. My work is about bringing ideas to life (sometimes pretty wild ones) and shaping them in a way that serves each client’s vision.
That said, clients usually come to me because something in my visual language resonates with them, so there’s often a shared intention to preserve that identity while tailoring it to their message.
You’ve created a number of beautiful pieces for Racquet. Illustrating a sport often involves the depiction of movement; how do you manage to evoke the dynamism of tennis in a static medium?
When portraying movement, especially in sports, a strong understanding of anatomy is essential. My background in traditional drawing gave me a solid foundation in representing the human body in motion from an early stage.
Also, tennis has always been close to me; my father was a coach, and I grew up playing regularly. That physical memory helps me intuitively understand how the body reacts and moves when chasing a ball, which makes it easier to translate that energy into an illustration.
